What's the line that lasts?

March has been a wonderful month of all things female! International Women's Day , British Mothering Sunday (apologies to those of you who celebrate the May version) and a sterling Irish actor, Jessica Buckley stealing the show for best actress at the Oscars in Hollywood for her outstanding performance in Hamnet.

As a Shakespearian buff and fellow celt I was rooting for Buckley from the get-go! And true to form; her Oscar award winning speech for Best Actress packed as much of a punch as the movie itself! She had already swept the board prior to the 98th annual Academy Awards winning the BAFTA's, Golden Globes and Critic's Choice. Personally for myself, as a coach working in the communication space I was blown away by her thank you speech on many levels and mainly due it's core message regarding motherhood and unforgettable "straplines."

"Thank you to the incredible women I stand beside. I'm inspired by your art and your hearts and I want to work with every single one of you." She went on to thank her husband and 8 month old daughter which bought about many a giggle and tear! She was authentic and her speech was personal and relatable.

She concluded her speech by saying, "It's Mother's Day in the UK today. So I would like to dedicate this to the beautiful chaos of a mother's heart. We all come from a lineage of women who continued to create against all odds. Thank you for recognising me in this role. This is the greatest honor. I can't even believe it."  Jessie could also be heard saying "Go raibh maith agaibh, sian" which Irish translates to "Thank you very much, goodbye." 

The lines that Buckley used throughout her speech will stay with us forever. It was a timely reminder that around International Women's Day all the tributes, statements, campaigns etc that are used come and go. However, Buckley used memorable "straplines," and the way she delivered them was very human. The language was simple; the rhythm felt natural and almost conversational. She connected with her audience.

As we think about our own messaging going forward, it's worth remembering our own words and asking a simple question; what's the line that lasts?