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Joe Pan | The Team

Joe Pan
Executive Coach


A seasoned brand builder and media relations trainer with over 20 years of track record in sectors such as finance, sports, luxury, real estate, professional services, Fintech, NGO and political campaign, Joe has a career footprint covering the US, Beijing, Shanghai, Hong Kong and Taiwan, delivering global brand and reputation building programs for blue chip companies, major sports events, and government agencies. Backed by a journalism background, Joe has conducted over 500 training sessions for C-suite executives, government officials, high-net-worth investors, and celebrities. 

Joe recently returned to the journalism space as the Head of Studio for Forkast.News and Head of Partnership for Asia American Journalists Association (AAJA) – Asia. Prior to that, his tenure included working at major investor relations firms and sports marketing agencies as well as managing his own US/China based political and PR consultancy for more than a decade. 

Joe has extensive experience in producing major sports events, virtual conferences, and moderating panels. He has broadcasted in English, Cantonese and Mandarin, as well as written for Chinese and English media.

Certified in a number of consensus building, crisis communications and negotiation programs, Joe earned his Bachelor of Science degree from California Polytechnic University, Pomona and completed a fellowship with ELP, a leading environmental leadership foundation in Washington D.C. .