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Business Writing Skills
Crystal Clear Communication
Aim
The aim of this programme is to increase the effectiveness of
written communication by adopting a style and structure of writing
that directly addresses the specific needs of the intended reader.
Outcomes
By the end of the programme, participants will:
- Be aware of how to write clearly and concisely, using a style
that adds energy: in other words, makes "a good read"
- Have a structural template that not only wins the reader's
interest, but also makes the writing easier and quicker
- Be able to target their readers with appropriate language,
making sure that the key points are not hidden by jargon and difficult
phrases
- Be able to make regular checks on their own writing, monitoring
the required level of education required by the reader
- Be aware of the uses, abuses and pitfalls of email messages
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