Product Launch

A major global bank engaged Connect to prepare its entire sales force (over 100 people) for a crucial new product launch. The target was to achieve 40% market share.

Connect’s consultants designed and facilitated a customised training programme that included 16 two-day workshops. At the core of the programme were Connect’s proven techniques for enhanced sales performance, enabling participants to better understand the sales process and greatly improve their communication skills.

The programme proved to be highly effective; within a year, the bank had achieved 60% market share in the product sector concerned.

Change Management

A recent merger between two very large local companies created an organisation of over 10,000 employees, possessing different beliefs and cultures.

The management wisely decided to strengthen the company’s direction with new values. Connect was engaged to train the management in techniques for communicating and instilling the new values throughout the organisation. After detailed consultation, a programme was designed comprising a range of workshops attended by more than 200 managers over 3 months. The objective was to improve their ability to evoke emotion and passion for the new organisation, to overcome differences and secure sustained business performance.

A year later, the new organisation remains a powerful force in its sector, with evidence that the merge of two cultures has been completely successful.

IPO

To ensure the best possible investor response to an upcoming IPO, CONNECT was engaged by a leading investment bank to coach the Chairman and senior board members of a major Chinese state-owned enterprise for their IPO roadshow.

CONNECT devised a series of coaching sessions and rehearsals designed to build the executives’ confidence and prepare them optimally for the roadshow. The sessions culminated in a final dress rehearsal intended to feel as close as possible to the real event. Following successful execution of the roadshow, the client credited CONNECT as having added “half a billion dollars” to the valuation.